Proper retail lighting is critical to attracting customers and driving sales. For starters, proper lighting highlights the best of your products, such as shapes, textures, and colors, and helps to grab your customers’ attention, so fixtures with a CRI (Color Rendering Index) higher than 80 are a good choice. Meanwhile, warm lighting attracts shoppers to your store, while comfortable lighting keeps shoppers happy and engaged, so glare should be well controlled and the right color temperature selected. In addition, energy efficiency is an important consideration given that retail lighting is often used around the clock (24/7.) LED lights are an energy-efficient choice as they provide the same light output but consume less energy and generate less heat, which can reduce the burden on air-conditioning systems. Also, the use of smart controls such as motion sensors, 0-10V dimming, and DALI can contribute to further energy cost savings.

In summary, proper retail lighting should accentuate product appeal, create a comfortable atmosphere, and be highly energy efficient. This includes choosing luminaires with high CRI, controlling glare, selecting color temperatures that are appropriate for the store’s décor and products, and employing LED lamps and intelligent control systems to save on energy costs.